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Manny Peters
- Mar 1
- 3 min
Hop Slam: Crafting a Label for Picaroons’ Latest Brew
One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage.
Manny Peters
- Mar 6, 2023
- 2 min
Being Hands-On is Killing Your Brand
Being hands-on with your designer might seem like a way to ensure your vision is perfectly executed, but it often comes with pitfalls...
Manny Peters
- Feb 6, 2023
- 3 min
The Economics of Having Your Shit Together
In the world of design, the adage "time is money" couldn't be more true. Whether you're working with a graphic designer, web developer,...
Manny Peters
- Jan 2, 2023
- 2 min
You’re Using Social Media Wrong
I need to talk about something that’s annoying the shit out of me when it comes to brands using social media: Authenticity… or, the lack...
Manny Peters
- Dec 1, 2022
- 2 min
Breaking Through The Noise: Why Less Is Always More.
In a world that's constantly bombarded with information and visual stimuli, it's becoming increasingly challenging for businesses to...