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Manny Peters
Mar 13 min read
Hop Slam: Crafting a Label for Picaroons’ Latest Brew
One of the most challenging (and fun) exercises a marketing firm can tackle is creating a label and campaign for a new beverage.
Manny Peters
Mar 6, 20232 min read
Being Hands-On is Killing Your Brand
Being hands-on with your designer might seem like a way to ensure your vision is perfectly executed, but it often comes with pitfalls...
Manny Peters
Feb 6, 20233 min read
The Economics of Having Your Shit Together
In the world of design, the adage "time is money" couldn't be more true. Whether you're working with a graphic designer, web developer,...
Manny Peters
Jan 2, 20232 min read
You’re Using Social Media Wrong
I need to talk about something that’s annoying the shit out of me when it comes to brands using social media: Authenticity… or, the lack...
Manny Peters
Dec 1, 20222 min read
Breaking Through The Noise: Why Less Is Always More.
In a world that's constantly bombarded with information and visual stimuli, it's becoming increasingly challenging for businesses to...